Recently, the Thai tax authorities issued an urgent appeal to social media influencers and online e-commerce sellers nationwide, requiring them to complete their annual income tax declaration work. This move aims to ensure that all taxable groups can fulfill their tax obligations and avoid fines and penalties for failing to declare on time.

Director Ping Sai of the Taxation Bureau·In a recent speech, Pinsai Suraswadi specifically mentioned the young income group, including e-commerce sellers, internet celebrities, and product reviewers. He pointed out that although this group of people occupies an increasingly important position in the Thai economy, many have failed to fulfill their tax reporting obligations as required. Director Ping Sai expressed concern about this and believed that it may be due to a lack of sufficient understanding of tax liability among some people.

According to statistics, the main e-commerce platforms in Thailand areThe number of online sellers on Shopee, Lazada, and TikTok has reached 3 million, while the number of full-time internet celebrities and content creators nationwide is expected to reach 2 million. The annual revenue of these emerging industries is in the billions, injecting new vitality into the Thai economy. However, it is regrettable that the survey found that there are widespread cases, especially among young people, of not declaring income or paying taxes according to regulations.

In order to strengthen tax management, the Thai tax authorities have clearly stated that they will conduct retrospective audits on individuals who have not declared their income, with a maximum audit period of five years. This means that if internet celebrities and e-commerce sellers have unreported income in the past five years, they may face penalties from the tax bureau. However, Director Ping Sai also emphasized the tolerant attitude of the tax bureau, stating that if there are errors in the declaration, taxpayers can make corrections to avoid unnecessary penalties.

In addition, according toA joint study by Tellscore, FutureTales LAB, and the Thailand Institute for Sustainable Development of Mental Health (Tims) found that the Thai content creator industry contributes at least 45 billion baht (approximately $1.25 billion) to the economy annually. The study also pointed out that if part-time creators and "micro internet celebrities" are included, the total number of full-time and part-time content creators in Thailand can reach 9 million. This large group not only brings considerable benefits to the Thai economy, but also becomes an important part of Thai culture and society.